Pocket Bred

All my life I've had shirts with a pocket on the left side of my chest. I haven't smoked cigarettes in more than a quarter century, but I've still gotta have my shirt pocket!

So why do the fashion-Nazis now dictate that pullover shirts shouldn't have pockets? All the dress shirts and other button-ups do. But, thanks to arthritis and carpal tunnel, I cannot button a shirt. So I wear pullovers, exclusively. And finding new polos and "Ts" with pockets is getting tougher and tougher!

What's the problem? Who do I confront on this issue? Where do you go when you find that a fashion trend is leaving you without alternatives? Am I actually going to have to be fitted for custom tailored T-shirts?!

And what about all those arthritic nerds with no place to put their pocket protectors?!!


New Product?

Rumor has it that the straight-laced politician, Bob Dole, has a new job as a spokesperson. Impressed by his earlier work for Viagra, the Depends undergarment people are planning a new product to be represented by the former congressman. Its called...

"SquareBob Sponge Pants!"


Remember When...

...Broadcast programming was all about better ideas, not better imitations?

...Speeding up a recording meant winding the capstan with Scotch tape?

...TV had test patterns and sign-offs?

... Local radio stations sold "dollar-a-holler" advertising?

... There were seven words (according to Carlin) instead of just a couple?

... Editing meant razor blades?

... Bandwidth was a spot on your radio dial?

... Lucy was a housewife, not a warrior princess?


Oct 2006 issue

Baker's Duz'Em

A very interesting history provides the foundation for this month's featurred studio, Baker Sound. Located below street level in an alley near Rittenhouse Square in Philadelphia, this award-heavy facility evolved according to the needs of the advertising community to become one of the premier studios in this major market.

Norman Baker, a well-known Philly trumpet player in the 60's & 70's, began recording jingles and commercial music from a Camden, NJ, motel room. His success led to the establishment of a studio in what had originally been built as a support facility for the famous Philadelphia Orchestra, The Musical Art Club. Much of the original, historic architecture has been preserved, and has even been incorporated into Baker's logo.

Gary Moskowitz came on board as an engineer about 30 years ago, and eventually purchased the studio in 1984, as Norman Baker retired. Since then, the studio has been a benchmark for excellence in both music recording and audio production. Engineer Rick DiDonoto makes me sound good, and composer Chuck Butler just keeps crankin' out the Monster Tracks.

The only drawback I can find in working with Baker Sound is the price of parking in downtown Philly and the cost of gas to sit in stalled traffic on the Schuylkill Parkway!


No Kidding!

What's with local NBC affiliates and their weather people? For years, the NBC6 weather guy in Charlotte, NC, as been Larry Sprinkle. Yes, Sprinkle... his real name!

So last year I moved to the Phladelphia area and found, here on NBC10, weather person, Amy Freeze. Yep... Freeze.

Weather with Freeze and Sprinkle?

...Good thing they don't work in the same market. No sleet!



Happy Halloween!


Gale Force

In the "Whatever Happened To..." department, do you remember a radio icon from decades ago named Jack Gale? He was Billboard Magazine's first "DJ of the Year" in 1970. As the morning man on Big Ways in Charlotte, NC, he owned the #1 rated morning show in 36 counties in North and South Carolina, and was famous in the industry for his thundering commercial voicework.

I learned from Steve Sarner at Spotmasters in Florida, that Jack Gale is alive and well, living in the Tampa Bay area and, at age 81, is still belting out amazing hard-sell voiceovers. ....My hero!!


Speaking of Heros...

Another voice is now silent. George Lee, a familiar voice and face around Southeastern studios, lost a tough battle with pancreatic cancer on Friday, Sept. 29th. His family has posted a web site for friends and others who will miss him greatly.


MrVO's Tip of the Tongue

Broadcast advertising generally comes in 30 and 60 second increments. But advertising copy often comes in 38 and 72 second chunks!

Some copy just can't be cut, so we usually decide to resort to digtal time compression. A common mistake is to squeeze one of the last, faster takes, when diction and inflection were being sacrificed for speed.

Instead, if you're not too far over the time limit, try using one of the earlier, longer (and more natural-sounding) takes. You'll push the compression harder, but the final product may not sound as artificial.





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